Hi, Friends!

My name is Shalicia, and before I tell you about what I do, I’d like give you a little background. Since 1995 I have worked as an Early Childhood Educator, caring for and educating children (and their families) from birth to 3, and recently up to age 12. If you ask me what my favorite age group is...hands down it’s those itty bitty little baby loves. I’ve also had an affinity for photography since the first time I picked up a camera as a child, and my families have long since loved the photographs I’ve taken of their children. When I decided to launch my business, it was the perfect duo made up of my love for children and my love for photography... but something was missing - my business name. It didn’t take me long, because my heart spoke and I named my business after the love of my life - my dog, Arrow.

“Arrow Star” is a nickname given to him by one of the ladies who worked at his daycare (pssst he goes to Waggin’ Tails). I had never met her, and didn’t know she knew my puppy, but one day she saw us walking in and exclaimed, “Arrow Star!” I was so touched that not only did she know him by name, she gave him a nickname! She explained that he was so sweet and so loved, that if he had a middle name, it should be Star. That was enough to bring tears to my eyes as a new puppy mama! I combined the name into one, and turned the perfect duo into the perfect trio.

Back to what I do! I am a friendly and fun local boutique photographer serving the Madison, WI area. I specialize in child and family portraiture and corporate events. It brings me profound joy to be able to freeze invaluable moments in time and then present them to you in a meaningful way; and it would be my great honor to capture and preserve your memories.

ArrowStar Photography BBB Business Review
Proud member of Freelancers Union

Client Love

Client Love

“I can not say enough about Shalicia and her amazing work! She was just a joy to work with and the whole experience was collaborative, easy and overall delightful. Shalicia made me feel safe and at ease as soon as we started to communicate and from the moment I walked through her door. There were lights, literally cameras, music and a trust built that allowed me to relax, be myself and enjoy the entire experience...”

Madison, WI



6380B Copps Ave, Monona 53716